ABOUT

Built to own the ground we launch from.

SEROPTICS began as a signature on photographs and became a command ship. Whatever you rent can be taken. So the house owns the audience, the craft, the time, and the books.

Mission

SEROPTICS exists to help independents own what platforms rent them: their audience, their craft, their time, and their books, and to build every venture in the fleet on that foundation.

Vision

A fleet of independent, owned companies launched from one command ship, still shipping work in 2076 and built to keep going long after. 2076 is a direction, not a ticket.

Values

• Own the ground.

  Audience, work, and books stay in-house. Rent nothing essential.

• Craft is the proof.

  Finished work, not claims.

• Allocation over noise.

  Fewer members, served properly.

• Truth in the ledger.

  Prices are public. Partial is labeled partial.

• Separation by design.

  Each brand keeps its own audience and its own rules.

• Long time, short feedback.

  Think in decades. Ship the work in front of you.

• Consent and dignity.

  Everyone in front of the lens is an adult who agreed, and is credited.

What is on the record

I’m Anthony R. Perlas. I build desks that ship work, and I put the prices in public. Directed work on the LILLITH desk includes the Sofie Sanfilippo commercial.

A public Vimeo house under the SEROPTICS name has been up since 2012. The current film cuts are on YouTube at @thevoden. Dates between those two are not filled in here.